Small businesses
Adfin customers get paid 7x faster than the UK average.
Adfin handles getting you paid, so you don’t have to. Fewer late payments, lower fees, zero chasing.
Why Adfin
Cash is king. And Adfin is king of getting you paid.
We care so much about our mission we trademarked it. We are the Just Get Paid company, giving you the best, most modern tools to take the hassle out of getting paid.
All payments in one place
Direct debit for recurring fees, card and bank transfer for one-off payments -
all in one platform.
Genuinely transparent pricing
We align our incentives with yours: we only get paid if you get paid. We won’t charge you for failed payments and you get paid out daily - no exceptions.
Everything stays in sync
We sync with leading accounting software, and with any other software via Adfin Bridge, meaning no change to the rest of your software stack.
We handle the chasing, so you don’t have to
Chasing that adapts to every customer, across any channel. Our agents
will handle queries, apply late fees, and set up instalment plans.
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Partner program
Help others get paid and get rewarded with our ABC Club
Member
Bronze
Silver
Gold
Requirements
Referrals1 required
Automatic
Just 1!
Only 8 :)
An easy 20 - and we'll help!
Benefits
Your direct debit payment fee
1.00%
0.75%
0.50%
0%
£200 Amazon voucher for each referral (and £100 voucher for the referred business)2
Discounted direct debit fee for any business you refer3
0.75% (25% discount)
Other pricing as per Adfin.com/pricing
Exclusive merch and partner badge
More details: (1) To qualify, referrals need to be eligible (at least 5% of your turnover) and active (processing >£50 of settled payments per month). Status is determined on the 1st of the month based on the activity of your referrals in the previous month. Referrals expire at the end of the calendar year after their signup year. (2) Vouchers are sent once the first £10,000 of payments are made within 6 months of signup. (3) Client signups must be via your unique referral link, available in the Console, to benefit, and discounts are valid for 12 months from date of sign up. Payment discounts are not applicable if we agree custom pricing terms. Full T&Cs are here.
Us vs others
Ready to switch?
Adfin
GoCardless
Stripe
Features
Create invoices from any format of input
Extra 0.4% per invoice2
Retrieve data and reconcile to any software without code
Accept payment across direct debit, cards, and bank payments, with automated fallbacks
Automated chasing across email, whatsapp and SMS
Email chasing only
Extra 0.4% per invoice2
Credit control dashboard and tools
Fees
Standard fee
Combined fee for Capture & Control + Standard collections
1% + 20p
(0.75% to 0% + 20p for businesses via the ABC Club)
(0.75% to 0% + 20p for businesses via the ABC Club)
Various
Equivalent functionality:
1.25% + 20p¹
1.25% + 20p¹
Various
Standard cards 1.5% + 20p
Failed payment fee and cost of retries
Only pay for successful payments
Free
Fee is charged on all submitted payment attempts, whether failed or successful
None
Your name on the bank statement (custom SUN)
£36 / month
£50 / month
Unknown
Payouts
Daily gross settlement by default
Support
Named local support, with <1 hr response times
(1) Advanced (1.25%) tier required for equivalent functionality to Adfin, ie where retries are automated, and the user can decide how many times failed payments are retried. (3) Stripe Invoicing pricing. Pricing and functionality taken from provider websites Oct 2025.
Our features
All “money-in” in one place
Testimonials
Don't just take our word for it
"Using Adfin has been a refreshing change. It’s neat, simple, and easy to navigate—exactly what we needed to automate payments without adding more to our plate."
Monika Kamycka
Founder, Oppic
"For credit control, Adfin is on another level—clear, flexible, and built for accountants."
Neil Criddle
Founder, Neil's Data Consultancy
"One-time payments and Apple Pay are brilliant, especially for the year-end clients who only get one invoice a year. The transparency is fantastic. I can see exactly what’s happening with every invoice."
Louise Moore
Founder, Moore to Bookkeeping
"I moved over 200 clients to Adfin and it was seamless. 89% signed their new direct debit mandate within 3 days."
Paul Barnes
Founder, Cloud Accounting Support Services
"It’s so helpful being able to track who hasn’t signed a mandate and where each invoice is at. And if a direct debit fails, Adfin automatically sends a card payment link, so you know it’s being handled."
Nicola Hageman
Founder, The Numbers Quarter
"With Adfin, clients don’t really get the option to delay because it’s so seamless. When clients started saying, “Wow, that was so easy to pay,” I knew we were onto something."
Jim Borrill
Founder, Stem Accountants
"Adfin has streamlined our process, allowing us to focus on our clients while ensuring effortless payment collection. It's easy to use and impresses clients so much they want Adfin for their own businesses too!"
Laura Day-Henderson
Founder, More to Bookkeeping
"I thought getting customers to sign a new mandate would be a nightmare, but it was actually super simple. Adfin made the whole switch feel effortless. The Adfin team are with you for support every step of the way".
Donna Porter
Administrator, Count On You
"The migration from GoCardless was completely stress-free, with fast responses and hands-on support throughout. The team stepped in when needed, worked directly with GoCardless, and shared the right guidance at exactly the right time".
Leigh Coombs
Director, IT All Figures
"Because it’s intelligent, I don’t have to worry about trying to find what the invoices are or what amount is owed - I just click send and I know that Adfin Autopilot will sort everything out within that email - that's a huge game-changer".
Jessica Pillow
Director, Pillow May
“Being able to send invoices by WhatsApp, they get seen and they get noticed. I now get paid much, much quicker when I can send the payment links or the invoices by WhatsApp”.
Penelope Allard
Director, Wild Bookkeeping
"Using Adfin means I’m not relying on manual chasing. Payment is built into our process, and if something slips, I’ve got the tools to resolve it quickly".
Emily Vass
Founder, Nourished Accounting
Get started in minutes
No paperwork. No tech setup. Just sign up and get started in minutes.
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