Partner program

The ABC Club helps you help your clients.

Adfin helps you cut costs, get paid faster, and create a new revenue stream: helping your clients get paid too. Refer businesses to Adfin and enjoy exclusive discounts, special perks, and access to the tools to fully manage credit control.

Perks and rewards

Rewards that scale with you.

We actually care

Your dedicated Adfin account manager helps you get confident and up to speed—quickly and with zero hassle.

Build a credit control service

Get closer to your clients. Adfin gives you all the tools to fully manage credit control.

Reap the rewards

Grow with Adfin and get co-marketing support, promo resources, and exclusive perks.

Member

Bronze

Silver

Gold

Requirements

Referrals¹required

Automatic

Just 1!

Only 8 :)

An easy 20 - and we'll help!

Benefits

Your direct debit payment fee

1.00%

0.75%

0.50%

£100 Amazon voucher for each referral (for both you and the referred business)²

Discounted direct debit fee for your referred clients³

0.75% (25% discount)

Other pricing as per Adfin.com/pricing

God Mode to manage clients' accounts and offer credit control as a service

Exclusive merch and partner badge

More details: (1) To qualify, referrals need to be eligible (at least 5% of your turnover) and active (processing >£50 of settled payments per month). Status is determined on the 1st of the month based on the activity of your referrals in the previous month. Referrals expire at the end of the calendar year after their signup year. (2) Vouchers are sent once the first £1,000 of payments are made within 90 days of signup. (3) Client signups must be via your unique referral link, available in the Console, to benefit, and discounts are valid for 12 months from date of sign up. Payment discounts are not applicable if we agree custom pricing terms. Full T&Cs are here.

Show all benefits

ABC Vision

Building something worth belonging to

This has never just been about software. It’s about people. We’re big on community (and a good party), so our top partners can expect invites to events like Queen’s tennis and our Christmas celebrations.

One day, we’d love to open a café-bar for our partners in our London office - a place to work, unwind, and connect with peers. Until then, we’ll keep building with that same spirit: open, collaborative, and people-first.

Product

Get paid 7x faster

We crunched the numbers and Adfin customers get paid a whopping 7 times faster than the UK average.

Capture

Import invoices from anywhere

Reduce the delay between work being done and requesting payment. Stop worrying about formats and integrations. Adfin adapts to your existing tools, automatically retrieving invoices and posting payments so everything just works.

Generate invoices

Collect

Automate credit control

Not another credit control tool, a system that runs credit control for you. Let Adfin evaluate how best to remind each customer and execute on the plan. You stay in control, choosing what to automate and what to review.

Accept payment

Direct debit

Control

All payments in one place

Make it easy for customers to pay how they want - direct debit, cards, wallets, and bank transfers. Need more? Automate what happens when payments fail, add late fees, and offer instalment plans.

Credit control

Testimonials

Don't just take our word for it

"Using Adfin has been a refreshing change. It’s neat, simple, and easy to navigate—exactly what we needed to automate payments without adding more to our plate."

Monika Kamycka

Founder, Oppic

"For credit control, Adfin is on another level—clear, flexible, and built for accountants."

Neil Criddle

Founder, Neil's Data Consultancy

"One-time payments and Apple Pay are brilliant, especially for the year-end clients who only get one invoice a year. The transparency is fantastic. I can see exactly what’s happening with every invoice."

Louise Moore

Founder, Moore to Bookkeeping

"I moved over 200 clients to Adfin and it was seamless. 89% signed their new direct debit mandate within 3 days."

Paul Barnes

Founder, Cloud Accounting Support Services

"It’s so helpful being able to track who hasn’t signed a mandate and where each invoice is at. And if a direct debit fails, Adfin automatically sends a card payment link, so you know it’s being handled."

Nicola Hageman

Founder, The Numbers Quarter

"With Adfin, clients don’t really get the option to delay because it’s so seamless. When clients started saying, “Wow, that was so easy to pay,” I knew we were onto something."

Jim Borrill

Founder, Stem Accountants

"Adfin has streamlined our process, allowing us to focus on our clients while ensuring effortless payment collection. It's easy to use and impresses clients so much they want Adfin for their own businesses too!"

Laura Day-Henderson

Founder, More to Bookkeeping

"I thought getting customers to sign a new mandate would be a nightmare, but it was actually super simple. Adfin made the whole switch feel effortless. The Adfin team are with you for support every step of the way".

Donna Porter

Administrator, Count On You

"The migration from GoCardless was completely stress-free, with fast responses and hands-on support throughout. The team stepped in when needed, worked directly with GoCardless, and shared the right guidance at exactly the right time".

Leigh Coombs

Director, IT All Figures

"Because it’s intelligent, I don’t have to worry about trying to find what the invoices are or what amount is owed - I just click send and I know that Adfin Autopilot will sort everything out within that email - that's a huge game-changer".

Jessica Pillow

Director, Pillow May

“Being able to send invoices by WhatsApp, they get seen and they get noticed. I now get paid much, much quicker when I can send the payment links or the invoices by WhatsApp”.

Penelope Allard

Director, Wild Bookkeeping

"Using Adfin means I’m not relying on manual chasing. Payment is built into our process, and if something slips, I’ve got the tools to resolve it quickly".

Emily Vass

Founder, Nourished Accounting

FAQ

ABC Club FAQ

How does the ABC club work?

It’s easy! Refer clients using your dedicated referral link in the Console and they’ll be automatically logged against your account. As long as they stay with Adfin after 90 days of going live, you’ll keep the benefits. Referrals reset every calendar year, but we really want you to keep the benefits for as long as possible so once you've earned a tier, you will keep it for the following calendar year!

What sorts of client should I refer?

Anyone that might use Adfin. We see particular demand from what we call client-first businesses: ie, businesses that generally tend to invoice their customers. These might be in construction, trades, professional services, events, healthcare. We are not suitable right now for ecommerce (web) shops, or bricks and mortar businesses. There are other companies that do that better than us!

How big do the clients need to be?

All we ask is that a referred client is at least 5% of your turnover to count. Fair enough, we hope!

Shouldn’t it be the AB Club?

Yes. But it’s too late now.

Get started in minutes

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