Small businesses

True story: Adfin customers get paid 7x faster than the UK average.

Adfin handles getting you paid, so you don’t have to. Fewer late payments, lower fees, zero chasing. And the results speak for themselves.

Trusted by 2,500+ finance teams
Why Adfin

Cash is king. And Adfin is king of getting you paid.

We care so much about our mission we trademarked it. We are the Just Get PaidTM company, giving you the best, most modern tools to take the hassle out of getting paid.

All payments in one place

Direct debit for recurring fees, card and bank transfer for one-off payments - 
all in one platform.

Genuinely transparent pricing

We align our incentives with yours: we only get paid if you get paid. We won’t charge you for failed payments and you get paid out daily - no exceptions.

We handle the chasing, so you don’t have to

Chasing that adapts to every customer, across any channel. Our agents
will handle queries, apply late fees, and set up instalment plans.

Everything stays in sync

We sync with leading accounting software, and with any other software via Adfin Bridge, meaning no change to the rest of your software stack.
Testimonials

Our customers say it best

Demo

Give it a try

The interactive Adfin Console below gives you a taste of what life is like with Adfin

ABC Club

The ABC Club helps you help your clients

We actually care

Your dedicated Adfin account manager helps you get confident and up to speed quickly and with zero hassle.

Build a credit control service

Get closer to your clients. Adfin gives you all the tools to fully manage credit control.

Reap the rewards

Grow with Adfin and get co-marketing support, promo resources, and exclusive perks.

Member
Bronze
Silver
Gold
Requirements
Referrals1 required
Automatic
Just 1!
Only 8 :)
An easy 20 - and we'll help!
Benefits
Your direct debit payment fee
1.00%
0.75%
0.50%
0%
£200 Amazon voucher for each referral (and £200 voucher for the referred business too)2
Discounted direct debit fee for your referred clients3
0.75% (25% discount)
Other pricing as per Adfin.com/pricing
God Mode to manage clients' accounts and offer credit control as a service
Exclusive merch and partner badge
More details: (1) To qualify, referrals need to be eligible (at least 5% of your turnover) and active (processing >£50 of settled payments per month). Status is determined on the 1st of the month based on the activity of your referrals in the previous month. Referrals expire at the end of the calendar year after their signup year. (2) Vouchers are sent once the first £10,000 of payments are made within 6 months of signup. (3) Client signups must be via your unique referral link, available in the Console, to benefit, and discounts are valid for 12 months from date of sign up. Payment discounts are not applicable if we agree custom pricing terms. Full T&Cs are here.
Show all benefits

Building something worth belonging to

This has never just been about software. It’s about people. We’re big on community (and a good party), so our top partners can expect invites to events like Queen’s tennis and our Christmas celebrations.

One day, we’d love to open a café-bar for our partners in our London office: a place to work, unwind, and connect with peers. Until then, we’ll keep building with that same spirit: open, collaborative, and people-first.

Adfin vs others

Ready to switch?

Adfin
GoCardless
Stripe
Features
Create and manage invoices from scratch, PDFs, CSVs, Excel and image files
Extra 0.4% per invoice2
Accept direct debit, cards, and bank payments in one platform, with automated fallbacks
Automated, AI-adapted chasing across email, whatsapp and SMS
Email chasing only
Extra 0.4% per invoice2
Credit control dashboard and tools
Fees
Standard fee
1% + 20p
0.75% to 0% direct debit for ABC Club members
Various
Equivalent functionality: 
Advanced tier 1.25% + 20p¹
Various
Standard cards 1.5% + 20p
Failed payment fee and cost of retries
None
You only pay for successful payments
You pay for all submitted payment attempts, whether failed or successful
None
Your name on the bank statement (custom SUN)
£36 / month
£50 / month
Not known if supported
Payouts
Daily gross settlement by default
Support
UK support with <1 hr response times
(1) Advanced (1.25%) tier required for equivalent functionality to Adfin, ie where retries are automated, and the user can decide how many times failed payments are retried. (2) Stripe Invoicing pricing. Pricing and functionality taken from provider websites July 2026.

Get started in minutes

Adfin has no minumum or monthly fees: we only get paid if you get paid.
Sign up in 10 minutes and try the platform for free.