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Mark Craddock, Founder and Director, MAC X

MAC X

-90% clients paying late

Jonathan Hook, Founder and CEO, Norwich Accountancy

Norwich Accountancy

-65% invoices paid late

Daisy Harrison, Admin and Marketing Manager, Frost Chartered Accountants

Frost Chartered Accountants

400 to 1,000+ mandates signed

Stubbs Parkin

95% paid on time

REPRESENT

97% paid on time

Inform Accounting

90% to 8% paid late

Clarity Counts

40 to 4 avg days late

BM Technologies

69 to 7 avg days late

The Numbers Quarter

Overdue invoices 30% to 2%

Nuvo

2,500+ Direct debit mandates migrated

Pillow May

70% Invoices paid within 48h

Helpbox

-58% payment costs

Jumpstart

-73% average days late

Gascoynes

Debtor days -10% | Turnover +8%

Trusted by 2,500+ finance teams

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We had 20 years of direct debit mandate history to wash through as part of this... the support we got in that journey was fantastic.
I don't have to worry about trying to find what amount is owed - I just click send and I know that Adfin will sort out everything within that email - for me it was a huge game-changer.
If you've got those niggles about late payments and fees, and the ability to get people onto direct debit, I wouldn't hesitate to switch.
You could have the best credit controller in the world, but they’re not going to log on at three o'clock in the afternoon on a Sunday and send a reminder email, even if they know that’s when they usually pay, but AI within Adfin will do that.
We've got lots of people that say they're against Direct Debit. They're not. They're against paying monthly or paying quarterly. They just want to pay when they get an invoice.
Working with Adfin feels like a dream scenario for a business owner - I've got a team of smart, dedicated people building software to solve my biggest business problems.
It's probably been the most effective method we've had for getting clients who didn't want to go on direct debit to sign up to more automated payments. Adfin's helped bring them onto a more automated payment method and change their mindset on paying.
What’s been really helpful about Adfin is that you build a flow once, and it triggers automatic reminders and chasers, saving a huge amount of time, and more importantly mental headspace.
For a young, fast-growing firm, that's the difference between guessing what's in the bank next month and knowing.
We used to have one in five of our invoices paid late. Through the use of Adfin, that's now changed to one in 15. It makes our whole process more reliable.
Our vision when we started Represent was to have all of our clients on direct debit. This is how we set expectations with our clients. You sign up, you sign the direct debit, and we start working together
The software has made our work more seamless, which means we've got more capacity to take on extra clients.
Adfin doesn't charge for retries, and it gives us the ability to collect all of our payments through the same platform: card payments, bank transfers and direct debits all in one place.
We just send an email, here is your payment link, and clients love it. Whether it’s Apple Pay or credit card, they’ll just be double-clicking on their phone like they would with any other bill.
Samantha Sollis
Operations Director, Pillow May
Nicola Hageman
Director, The Numbers Quarter

Customers

Source: 65% of UK businesses are paid late (source: 2025 FreeAgent survey of 200k+ businesses) vs 9% for Adfin (source: all Adfin customers, for all time).

2,500+ of the most ambitious businesses getting paid than the UK average