Actionstep raises the bill. Adfin makes sure it's paid.

Connect Adfin to Actionstep and approved bills flow straight into Adfin. Clients pay the way they want, late payers are chased automatically, and every payment is recorded back in Actionstep as a client receipt.

Book a Demo

Customers

Source: 65% of UK businesses are paid late (source: 2025 FreeAgent survey of 200k+ businesses) vs 9% for Adfin (source: all Adfin customers, for all time).

2,500+ of the most ambitious businesses getting paid than the UK average

Jumpstart

-73% average days late

How it works

Approve the bill in Actionstep

Approved bills sync to Adfin automatically. No exports, no re-keying.

Clients pay the way they want

Adfin sends each bill by email, SMS or WhatsApp. Clients pay by card, Apple Pay, Google Pay, open banking, direct debit or bank transfer.

Payments land back in Actionstep

When a client pays, Adfin records a client receipt against the bill, leaving nothing to post or reconcile by hand.

Built into the Actionstep workflow

Bills sync on approval

As soon as a bill is approved in Actionstep, it's in Adfin and ready to send.

Pay link on every bill

Add an Adfin payment link to your Actionstep bill template, so clients can pay straight from the PDF.

Every way to pay

Card, Apple Pay, Google Pay, open banking, direct debit and auto-reconciled bank transfer, all from one link.

Chasing in your firm's voice

Collection agents remind, chase and escalate in your firm's own language and tone.

You set the rules

Decide which clients each agent covers, how often it follows up and when it escalates.

Client receipts, posted for you

Each payment is recorded against the right bill in Actionstep the moment it clears.

Free retries

A failed direct debit retries up to three times, with a card link as backup. You only pay for successful payments.

A dedicated Adfin user

Adfin connects through its own user in Actionstep, so every change it makes is easy to trace.

CUSTOMER STORIES

Don't take our word for it

What’s been really helpful about Adfin is that you build a flow once, and it triggers automatic reminders and chasers, saving a huge amount of time, and more importantly mental headspace.
I don't have to worry about trying to find what amount is owed - I just click send and I know that Adfin will sort out everything within that email - for me it was a huge game-changer.
Our vision when we started Represent was to have all of our clients on direct debit. This is how we set expectations with our clients. You sign up, you sign the direct debit, and we start working together
The software has made our work more seamless, which means we've got more capacity to take on extra clients.
We just send an email, here is your payment link, and clients love it. Whether it’s Apple Pay or credit card, they’ll just be double-clicking on their phone like they would with any other bill.
It's probably been the most effective method we've had for getting clients who didn't want to go on direct debit to sign up to more automated payments. Adfin's helped bring them onto a more automated payment method and change their mindset on paying.
Working with Adfin feels like a dream scenario for a business owner - I've got a team of smart, dedicated people building software to solve my biggest business problems.
You could have the best credit controller in the world, but they’re not going to log on at three o'clock in the afternoon on a Sunday and send a reminder email, even if they know that’s when they usually pay, but AI within Adfin will do that.
Adfin doesn't charge for retries, and it gives us the ability to collect all of our payments through the same platform: card payments, bank transfers and direct debits all in one place.
We had 20 years of direct debit mandate history to wash through as part of this... the support we got in that journey was fantastic.
If you've got those niggles about late payments and fees, and the ability to get people onto direct debit, I wouldn't hesitate to switch.