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How Adfin helps Pillow may get 70% invoices paid within 48 hours
Customer Story

How Adfin helps Pillow may get 70% invoices paid within 48 hours

45%

Invoices now paid on the same day

27%

Invoices paid within the next 2 days

6x

Lower overdue invoice rate than the UK average.

Intro
At a glance
Before and after
The challenge
The solution
The results
Website
https://pillowmay.co.uk/
Client
Region
Wiltshire
Size
~500 clients
Software
Xero
Products used

Payment links

Direct debit

Customer agents

Xero integration

Pillow May wanted invoicing that stayed personal without the manual admin. Adfin sends customised reminders from their own domain, and gets 70% of their invoices paid within two working days.

At a Glance

How Pillow May got their overdue invoice rate down to 6x lower than the UK average

Pillow May are a Wiltshire-based accountancy firm that offer a dynamic, fresh approach to accounting and tax services, and combine cloud software expertise with a human and jargon-free approach to their clients. The Pillow May team started working with Adfin in September 2025, migrating >250 client mandates to Adfin from another direct debit provider and using on-demand links for one-off payments. Now their workflow combines Socket, Xero and Adfin for streamlined invoicing that gets them paid faster, reduces their manual workload and still feels personal and authentic to their brand.

Before Adfin

No centralised system
Direct debit provider, accounting software, manual email reminders - disconnected
Friction at the point of payment
Payment links buried in emails, or statement text.
Manual, ineffective chasing
Invoice reminders sent either in bulk and landed in spam, or sent manually to see action

After Adfin

One platform for everything
Payment links, Direct Debit and chasing, all managed centrally.
One-tap payments
Clients pay by Apple Pay or card from a direct payment link.
Automated chasing
Personalised email reminders sent in the company's tone of voice using the right channel, at the best time.

Challenge

Generic reminders weren’t cutting it

Before Adfin, Pillow May relied on basic reminders to get their invoices paid. Technically, they did the job (reminders were being sent), but in practice, they weren’t effective in improving collection times because:

  • Reminders were generic and easy to ignore
  • Clients had to open invoices and hunt for bank details to action them
  • Emails sent from third-party systems sometimes landed in spam (or clients rang up to check they weren’t fake!)
  • Sam still had to send personal follow-ups to get action
“The messages boiled down to "You can find the details of how to pay this in the invoice" so the reminders just got overlooked.” — Samantha Sollis · Operations Director, Pillow May

Solution

Automated custom reminders using Adfin

The Pillow May team set up Adfin Autopilot, enabling them to automatically send customised and contextual reminders to their clients, in their own tone and style (and from their own emails). This worked for two reasons:

  • The reminder was authentic to Pillow May - clients recognised the branding, tone and domain of the reminder, making them more likely to trust it (and therefore pay!)
  • Every reminder included a 'pay now' link - clients could read the reminder, and pay their invoice in two clicks.
“Because it's intelligent, I don't have to worry about trying to find what the invoices are or what amount is owed - I just click send and I know that Adfin will sort out everything within that email - for me it was a huge game-changer.” — Samantha Sollis · Operations Director

Results

Invoices paid on time

Since moving onto Adfin:

  • 45% of Pillow May's invoices are now paid on the same day
  • 27% are paid within the next two working days
  • Pillow May's overdue invoice rate is 6x lower than the UK average
  • Sam can focus on client work, not copy-pasting invoice numbers into emails!