Credit control, under control.

Automate the manual work of getting paid, from chasing to late fees. You stay in control, deciding what runs on its own and what comes back to you.

Book a Demo
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Sync your accounting software and get one live view of every customer, invoice and action, past or planned. Adfin flags anything that needs you to review or action.

Create an agent for each group of customers you want to chase differently: those on direct debit, the ones you'd charge late fees, or your reliable and slow payers. It's in your hands.

Configure exactly how each group is contacted: over email, SMS or WhatsApp, on a schedule you set. Or let the agent use AI to learn the timing, tone and channel each customer responds to.

Late fees, surcharging, statements, instalment plans, partial payments. Switch on whatever else you want the agent to handle for each group.

Features

What's included

Late fees

Calculated, applied and reconciled automatically.

Aged debtor reports

Who owes what, and for how long. Always accurate.

Secure and compliant

ISO 27001 certified, and your data never touches public AI models.

Multi-channel chasing

Unlimited chasing across SMS, WhatsApp and email.

Your email

Connect your Gmail or Outlook (Microsoft) email and send from your address.

White label

Your logo, your colours. Agents can learn your tone of voice so nothing sounds robotic.

Query handling

AI agents can triage basic invoice questions so they don't hold up payment.

Payments

Use Adfin for credit control on its own, or add Adfin payments and collect and chase from one place.

Coming soon to Adfin

No items found.
No items found.
No items found.

Control FEATURES

Built to protect great relationships

You decide how much of Adfin's automation features you want to use.

Adapt to your customers

Every customer is different. Adfin uses AI to learn the timing and channel that works for each one, and chases accordingly.

Choose what needs your say-so

Review every action before it happens, or pick the ones you want to see and let the rest run.

Stop chasing at any time

Pause for one customer, or switch it off entirely, whenever a dispute or a relationship calls for it.

Give good payers room to breathe

Set a grace period before late fees apply. Change it whenever you like.

Customers

Source: 65% of UK businesses are paid late (source: 2025 FreeAgent survey of 200k+ businesses) vs 9% for Adfin (source: all Adfin customers, for all time).

2,500+ of the most ambitious businesses getting paidthan the average UK business

Jumpstart

-73% average days late

Pricing

Start free. Scale as you need.

Essential credit control (included)

Automated, unlimited chasing over email, WhatsApp and SMS
Full real-time accounting software integrations
Debtor reporting, credit control management and customer statements
Unlimited users

Optional

Enhanced credit control (0.3%)

AI agents that optimise timing, channel and tone of reminders for each customer
Automatic late payment fees
Personalised emails, with emails sent from your own email domain

CUSTOMER STORIES

Don't take our word for it

“Adfin doesn't charge for retries, and it gives us the ability to collect all of our payments through the same platform: card payments, bank transfers and direct debits all in one place.”

“We just send an email, here is your payment link, and clients love it. Whether it’s Apple Pay or credit card, they’ll just be double-clicking on their phone like they would with any other bill.”

“We had 20 years of direct debit mandate history to wash through as part of this... the support we got in that journey was fantastic.”

“What’s been really helpful about Adfin is that you build a flow once, and it triggers automatic reminders and chasers, saving a huge amount of time, and more importantly mental headspace.”

“Working with Adfin feels like a dream scenario for a business owner - I've got a team of smart, dedicated people building software to solve my biggest business problems.”

"If you've got those niggles about late payments and fees, and the ability to get people onto direct debit, I wouldn't hesitate to switch."

"I don't have to worry about trying to find what amount is owed - I just click send and I know that Adfin will sort out everything within that email - for me it was a huge game-changer."