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Socket

Socket agrees the fee. Adfin makes sure it arrives.

Adfin puts the direct debit inside your Socket proposal. The client picks their package, signs the mandate and accepts the proposal, without you sending a single follow-up about payment details. The next invoice you raise collects itself.

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Customers

Source: 65% of UK businesses are paid late (source: 2025 FreeAgent survey of 200k+ businesses) vs 9% for Adfin (source: all Adfin customers, for all time).

2,500+ of the most ambitious businesses getting paid than the UK average

Jumpstart

-73% average days late

How it works

Raise proposal in Socket

Your client reaches the fee summary and sets up the direct debit before they accept. It's part of the proposal, so you never have to raise it as a separate conversation, and the mandate is active before the work starts.

Payment set up automatically

Socket matches your client against your Adfin and Xero records. Anyone already paying by direct debit skips the step, so you're not asking them twice. Everyone else is asked.

Clients pay how they want

Not everything is recurring. Switch a client to On Demand from their invoicing tab, and their next invoice goes out as a payment link instead, chased automatically if needed.

Built into the Socket workflow

Mandate at proposal

The direct debit is agreed with the fee, not chased down afterwards.

Client matching

Anyone already paying by direct debit skips the step automatically.

Existing clients

Switch someone over without raising a proposal. The next invoice triggers the request.

Branding themes

Sign a mandate through a proposal and Socket sets the client to Auto Collect.

Invoice PDFs

Attached and sent to every billing contact.

On Demand invoices

Self assessment and one-off work. A payment link instead of direct debit, client by client.

Mandate chasing

Requests that go quiet get followed up over email, SMS and WhatsApp.

Free retries

Up to three attempts on a failed direct debit, with a card link as backup. You're only charged for successful payments.

Works alongside Xero and Quickbooks

Socket posts the invoice to Xero or QuickBooks. Adfin picks it up, sends it, collects it and posts the payment back for reconciliation. Your ledger stays exactly where it is, and the proposal, the invoice and the payment stop being three separate jobs. See how it works from the Socket side:

CUSTOMER STORIES

Don't take our word for it

We had 20 years of direct debit mandate history to wash through as part of this... the support we got in that journey was fantastic.
Adfin doesn't charge for retries, and it gives us the ability to collect all of our payments through the same platform: card payments, bank transfers and direct debits all in one place.
If you've got those niggles about late payments and fees, and the ability to get people onto direct debit, I wouldn't hesitate to switch.
You could have the best credit controller in the world, but they’re not going to log on at three o'clock in the afternoon on a Sunday and send a reminder email, even if they know that’s when they usually pay, but AI within Adfin will do that.
We just send an email, here is your payment link, and clients love it. Whether it’s Apple Pay or credit card, they’ll just be double-clicking on their phone like they would with any other bill.
It's probably been the most effective method we've had for getting clients who didn't want to go on direct debit to sign up to more automated payments. Adfin's helped bring them onto a more automated payment method and change their mindset on paying.
What’s been really helpful about Adfin is that you build a flow once, and it triggers automatic reminders and chasers, saving a huge amount of time, and more importantly mental headspace.
Our vision when we started Represent was to have all of our clients on direct debit. This is how we set expectations with our clients. You sign up, you sign the direct debit, and we start working together
I don't have to worry about trying to find what amount is owed - I just click send and I know that Adfin will sort out everything within that email - for me it was a huge game-changer.
Working with Adfin feels like a dream scenario for a business owner - I've got a team of smart, dedicated people building software to solve my biggest business problems.