Sona It Ltd

is inviting you to Adfin

The all-in-one platform to collect payments.

Get paid by card, direct debit, and open banking - with smart chasing built in.

Dashboard and badge saying "Your welcome offer 25% off direct debit fees, capped at £4, for your first 12 months"

What's in it for you?

Get paid faster!

7x

Versus the UK average

Reduced direct debit rates

0.75%

For your first 12 months

Amazon Voucher

£100

*Once you process £10,000 through Adfin

65% of UK businesses are paid late (source: FreeAgent) vs 9% for Adfin. Calculations are based on Adfin data and industry research, and are based on a mid-size business.

"Our accountant referred us to Adfin: the setup was super simple, and we were collecting payments in no time!"

Anthony Philcox
Hunts Storage
Why Adfin

All payments in one place

Direct debit for recurring fees, card and bank transfer for one-off payments - 
all in one platform.

Genuinely transparent pricing

We align our incentives with yours: we only get paid if you get paid. We won’t charge you for failed payments and you get paid out daily - no exceptions.

Everything stays in sync

We sync with leading accounting software, and with any other software via Adfin Bridge, meaning no change to the rest of your software stack.

We handle the chasing, so you don’t have to

Chasing that adapts to every customer, across any channel. Our agents
will handle queries, apply late fees, and set up instalment plans.
Pricing

We only get paid if you get paid.

Payments
Only pay for successful collections
Credit control
Our core platform is completely free
Standard payment collection
Automatically reconciled bank transfers, card payments, open banking and direct debits: all in one platform
20p + 1.0%
% fee capped at £4 for direct debit and bank payments
Card payments from business cards
Pass the card fee to the paying business and accept business cards at no cost to you
Free
If surcharged
Enhanced credit control
Get paid faster with agents that optimise chasing for each customer, and access advanced skills like late fees
0.3%
Only when used
Processing more than £200k a month? We offer highly competitive pricing — talk to us

Supplementary fees

Most payments are covered by our standard pricing above. In some cases, there are additional costs where processing is more expensive.

  • Some card types have higher processing costs due to higher bank and card network fees:
    • Premium cards (business Visa and Mastercard, Amex, and/or EEA cards): +1%
    • Super premium cards (non-EEA cards, fleet cards, and super premium commercial Visa and Mastercard cards): +2%  
    • Card payments taken over the phone: +0.5% (all card types)  
  • Chargebacks are charged at £15 per case
  • Use your business name (instead of Adfin) when collecting direct debit payments (Adfin Custom): £36 / month
  • High value direct debits require additional handling so an additional 0.30% charge will be applied on amounts above £2,000
  • If a late fee is paid, you receive the interest and Adfin receives the fixed compensation amount
Standard credit control
Unlimited customer agents to chase customers: across email, whatsapp and SMS.
Free
If you mark invoices as paid in your accounting software, or manually in Adfin
Accept payments through Adfin
Automatically reconciled bank transfers, card payments, open banking and direct debits: all in one platform
Standard: 1% + 20p
Capped at £4 for direct debits and bank payments
Enhanced credit control
Get paid faster by optimising chasing automatically for each customer, and access advanced skills like late fees
0.3%
Only when used
Processing more than £200k a month? We offer highly competitive pricing — talk to us

What’s next?

1. Sign up in under 3 minutes

It’s completely free and only takes a few clicks - no contracts, no commitment.

2. Set up your account

Create your first invoice or payment request, connect your accounting software, or upload an existing invoice. You’ll be ready to go in minutes.

3. Start collecting payments

We’ve had customers receive their first payment just minutes after signing up. You’ll only be charged per successful transaction - nothing more.

4. Get rewarded

Referred by an accountant already using Adfin? Get cheaper direct debits and a £100 Amazon voucher once you process your first £10,000 through Adfin.

Illustration of hands exchanging a receipt and making a payment using a mobile device