Adfin Blog
Welcome to our blog! Here, you'll find tools and insights to streamline your processes and enhance customer engagement.
Announcing our October Release
Adfin has launched full end-to-end revenue automation for client-first businesses—powered by its new AI tool, Adfin Autopilot—enabling SMBs to automate invoice chasing, payment collection, and reconciliation entirely, reducing admin by up to 150 hours a month and accelerating payments by 73%.
Using direct debits to minimise the disruption from software price increases
If you manage client software subscriptions, you’ll know how much time can be wasted chasing payments or getting amounts updated when prices change. And with Xero’s UK prices going up in September, now’s the perfect time to make the switch from standing order to direct debit.
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Nicola J Barnett: from one-off invoices to direct debits
In the spotlight this week is Nicola, the founder of Accounts and Tax Made Easy. Nicola shares how a career pivot led to launching her own practice, why she’s a proud generalist with a soft spot for service businesses, and how Adfin helped her ditch one-off invoices for a streamlined, scalable system.
Products & Tips
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Announcing our October Release
Adfin has launched full end-to-end revenue automation for client-first businesses—powered by its new AI tool, Adfin Autopilot—enabling SMBs to automate invoice chasing, payment collection, and reconciliation entirely, reducing admin by up to 150 hours a month and accelerating payments by 73%.
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Using direct debits to minimise the disruption from software price increases
If you manage client software subscriptions, you’ll know how much time can be wasted chasing payments or getting amounts updated when prices change. And with Xero’s UK prices going up in September, now’s the perfect time to make the switch from standing order to direct debit.
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Smoother, smarter, sleeker: Adfin’s ongoing UI evolution
At Adfin, we build products in a fast-moving environment. This blog shares how our frontend team balances rapid feature delivery with code simplicity and long-term maintainability using real-world examples like rebuilding our table component.
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How Adfin puts customers first: our approach to support and operations
In this behind-the-scenes post, Chris shares how the team keeps support personal, fast, and genuinely helpful. From smart tools like Intercom and Linear to our AI sidekick Fin (who’s still learning!), Adfin blends tech with a human touch.
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Life at Adfin
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Still early. Still learning.
Carlos has been with Adfin since day one, helping shape the product by speaking to hundreds of accountants and bookkeepers. In this reflection, he shares what he’s learned so far: about the value of simplicity, the importance of trust, and why he’s come to really enjoy working in this space.
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Meet Lena Gryn, our new Head of Product Design
This week’s spotlight is on our wonderful new Head of Product Design, Lena, who joined Adfin after a (slightly chaotic) few months without one…Since joining, she’s brought fresh thinking, clarity, and calm to our product design, and we’re very glad to have her on board.
Meet Georgii Perepecho, Software Engineer at Adfin
This week’s Spotlight of the Week features Georgii Perepecho, one of our Software Engineers at Adfin. Passionate about building impactful products, Georgii thrives in a fast-moving team and spends his free time hiking, exploring National Parks, and tackling DIY projects!
Meet Robert Tabacaru our new Software Engineer
This week’s Spotlight Week features Robert Tabacaru, one of our Software Engineers at Adfin. With a passion for problem-solving, Robert thrives on tackling complex challenges, staying active in his free time, and, of course, enjoying the Star Wars universe.
Former Adyen UK managing director Myles Dawson joins Adfin
Myles Dawson, with a strong background in scaling successful fintech companies like Adyen, joins Adfin at an exciting stage to help shape the future of business payments. His experience will play a key role in driving Adfin’s mission to transform how businesses get paid.
Meet Chris Carty our new Solutions & Delivery Specialist
Meet Chris Carty, our new Solutions & Delivery Specialist at Adfin! In a recent Q&A, he shares his journey into Solution Engineering, his excitement for joining a startup, and his experience developing an Open Banking payment platform. Outside of work, Chris enjoys football and mountaineering, with plans to climb peaks over 6,000m.
Meet Ema Damian our new Software Engineer
Join us this week as we spotlight Ema Damian, our newest Software Engineer at Adfin. We had a fun Q&A session to get to know her better, discussing her career inspiration, why she joined Adfin, her most challenging project, her hobbies, and her favourite book and TV show
Success stories
Tea with Adfin: Ben Brophy
Ben Brophy on AI, Building His Own Tools, and Why Client Relationships Still Win | Accountant Ben Brophy on going solo, building AI tools like a salary calculator in a weekend, why clients still want a human relationship, and where LLMs fall short on tax advice.
Tea with Adfin: James Lizars
James Lizars on Cloud Accounting, Xero, and Why Thrive Pledged to Plant a Million Trees | Thrive founder James Lizars on his path into accounting, careful tech adoption, partnering with Xero and Adfin, and building the UK's longest-standing B Corp accounting firm.
0% overdue invoices, 99% of the time: How Nourished Accounting gets paid on time, (almost) every time
Nourished Accounting keeps overdue invoices close to 0% by setting up payment during onboarding, automating recurring billing through Xero, and using Adfin to manage collections and credit control.
Taking a leap: Jim’s journey to building a client-first firm
In the spotlight this week is Jim, the founder of his own growing accountancy practice. Jim talks about taking the leap from a 14-year career to self-employment with a newborn at home, why small businesses and start-ups are his sweet spot, and how Adfin got his clients saying “Wow, that was so easy to pay”.
Nicola J Barnett: from one-off invoices to direct debits
In the spotlight this week is Nicola, the founder of Accounts and Tax Made Easy. Nicola shares how a career pivot led to launching her own practice, why she’s a proud generalist with a soft spot for service businesses, and how Adfin helped her ditch one-off invoices for a streamlined, scalable system.
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Neil Criddle: betting on Adfin early
In the spotlight this week is Neil Criddle — one of our earliest (and boldest!) customers, who signed up before direct debits were even live. As the founder of Neil’s Data Consultancy, he shares his journey from launching solo to building a thriving, tech-forward practice, the power of LinkedIn, and why taking a chance on Adfin paid off.
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From football boots to bookkeeping: Paul’s journey to 200+ clients
In the spotlight this week is Paul, who swapped life as a professional footballer for one in cloud accounting. He shares how CASS grew from helping friends onto Xero to supporting 200+ clients, why hands-on support beats ticket numbers, and how Adfin became a game-changer for getting paid.
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Emily Rutterford: what it takes to modernise an accounting firm
Meet Emily, Digital Solutions Manager at Knights Lowe. Unlike our usual founder features, Emily’s role is all about driving internal change: researching, implementing, and advising on tech that makes a growing firm more efficient.
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How Karolina made getting paid feel effortless
In the spotlight this week is Karolina, founder of her own tech-savvy practice and an accountant who’s been making numbers make sense since helping her friends with maths back in school. In our chat, she shares how her passion for automation, learning new industries, and building real relationships with clients has shaped her approach.
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Nicola Hageman swapped faceless tools for support that listens
In the spotlight this week is Nicola - one of our loveliest customers (who's brave enough to share a stage with us!). Now the founder of The Numbers Quarter and co-creator of FreshPay, she shares her story of building two businesses, supporting women in business, and why customer support matters most.
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Louise Moore: why one-time payments and Apple Pay changed everything
In this week’s Practice Spotlight, we chat with Louise, one of our longest-standing customers. Louise shares her journey from financial adviser to accidental bookkeeper, how early morning dog walks keep her grounded, and why Adfin (and Doris the AI) are now essential parts of her toolkit.
Monika: why instant payment alerts changed the game for Oppic
In this week's Practice Spotlight, we chat with one of our earliest customers, Monika, founder of Oppic. Monika shares her journey from solo entrepreneur to building a tech-forward team, her love of automation, and why simple tools like Adfin are key to her success.
Insights
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Recently published
Meet Lena Gryn, our new Head of Product Design
This week’s spotlight is on our wonderful new Head of Product Design, Lena, who joined Adfin after a (slightly chaotic) few months without one…Since joining, she’s brought fresh thinking, clarity, and calm to our product design, and we’re very glad to have her on board.
Smoother, smarter, sleeker: Adfin’s ongoing UI evolution
At Adfin, we build products in a fast-moving environment. This blog shares how our frontend team balances rapid feature delivery with code simplicity and long-term maintainability using real-world examples like rebuilding our table component.
Neil Criddle: betting on Adfin early
In the spotlight this week is Neil Criddle — one of our earliest (and boldest!) customers, who signed up before direct debits were even live. As the founder of Neil’s Data Consultancy, he shares his journey from launching solo to building a thriving, tech-forward practice, the power of LinkedIn, and why taking a chance on Adfin paid off.
How Adfin puts customers first: our approach to support and operations
In this behind-the-scenes post, Chris shares how the team keeps support personal, fast, and genuinely helpful. From smart tools like Intercom and Linear to our AI sidekick Fin (who’s still learning!), Adfin blends tech with a human touch.
From football boots to bookkeeping: Paul’s journey to 200+ clients
In the spotlight this week is Paul, who swapped life as a professional footballer for one in cloud accounting. He shares how CASS grew from helping friends onto Xero to supporting 200+ clients, why hands-on support beats ticket numbers, and how Adfin became a game-changer for getting paid.